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IPO In The News...

Improved Patient Outcomes Overview on WRAL From Recent CED Tech Conference:

Link To Article:

CED Tech Venture profile: Improved Patient Outcomes, aiming for better health through behavioral science and technology

On The Web

  • Improved Patient Outcomes

  • Tech Venture information

By WRAL TechWire

Tags: Venture & Innovation, CED, Duke

RALEIGH, N.C. — Using technology in combination with behavioral science licensed from Duke University, Raleigh startup Improved Patient Outcomes says it has developed solutions to combat non-adherence to medication by patients.

Take your meds, improve your health - that's part of the message the startup will present at the CED Tech Venture conference.

For a quick overview, see a newly published overview video at YouTube:

Here's a Q&A about Improved Patient Outcomes, presented as part of a partnership between the CED and WRAL TechWire.

  • What is the focus of your business?

Improving Patient Outcomes and lowering healthcare costs by marrying behavioral science and technology.

  • What is the top pain point/business application you are seeking to address?

We increase patient adherence to medication by 25% or more. Medication non-adherence is a $ 300 billion problem annually.

  • What makes it unique?

We use mobile apps, web, email, sms, phone, pharmacist and other forms of patient engagement combined with 20 years of behavioral research to change patient behavior.

  • Why should investors be interested in your firm?

Our behavioral science is part of an exclusive license from Duke University School of Medicine developed with over $80mm in funding and proven to work in over 70 programs with 20,000+ patients. Relative risk is low and management is well-versed in lifecycle of startup to growth stage and beyond.


Business facts:

  • Website –

  • Email address for inquiries –

  • Physical address – Raleigh, NC

  • CEO – Gregory A. Muffler

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Copyright 2016 WRAL TechWire. All rights reserved.

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